We've been going to Margaritas for years, since their truck in Sunnyvale. Then the truck moved closer to Santa Clara, near a hospital. When we looked them up again, they had their own restaurant, which is a huge step for a food truck. But online, the new place was hard to find.
Their website told Google not to list it, it was a template for a different kind of business, and the only menu online was on DoorDash. Some listings still sent people to the old truck spot.
My fiancée looked at their website and said I should help them. So instead of a pitch deck, I built the site, put it on a preview address, and wrote a short proposal around it.